112 proj 2b. the stuff haha

112 proj 2b. the stuff haha

Overall, i wanted this ad to not be too long. as most ads in todays society or not long.
This is ideal as it will looking shabby with people gabbling on about different perspectives the whole time. so keeping it short around the 1min mark is good.

This ad is quick and consists and gets straight to the point of what is happening in the ad. not telling exactly what this ap is, but explaining it in its own to the viewer through public/ university student opinon of the navigation ap.

This is ideal as the app is for victoria university, and if this appeals to the age group of the students studying ti will become fundamental inn the marketing industry for the app to become viral.
So intended audience is accounted for.

The music i felt as if it didn't need to be too dull, so more upbeat is key,  as the students are getting into the more technological aged era, and todays society are fulling more into the hip hop/funk/rock/techno sounded music.
so music is accounted for.

The dialog used is all important. this is the body of the ad. This explains the navigation app in its own unique way, through the people retelling what they heard, and what to find out about the nav app.
This dialog in general speak about the facts that the app has, but again in a unique fashion.
this being something that is in relation towards the viewers/ actors, and the audience intended to use the app will find understanding and or amusing. Therefore the dialog has factual information about the app, to the quircky-ness, sillyness and funny remarks of how the actors portray what they wanted to hear about the app.

I enjoyed doing this video, made me think about film a lot, and how many things influence the interaction between human and media.

thank you to my tutors- shippy and steve. it was a pleasure being your student.
thank you anglea.

112 proj 2b. the stuff haha

112 proj 2b. the stuff haha

I found that using animation effects for my ad is not very effective.
This is because its all real life people having conversations to each other. barely blurring at the start after an establishing shot was effective.

So i decided to not use animations as it was not correct for the format that i am going for in my video/ ad.

112 proj 2b. the stuff haha

112 proj 2b. the stuff haha

i have a lot of videos i wanted to show but it wont let me upload.

i put the clips together, as they would in series of a talking conversation. in some perspectives i had quick establishing shots of the group of people a bit of the park and even a bit of the boys playing soccer. this looks good for transition to next people instead of jsut cutting to the next person after everyone talks. i found this through research and look at similar ads.