DESIGN STATEMENT
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics and usability of a product, but it may also be used to improve the products marketability and production.
Therefore the role of an industrial designer is to create design solutions for problems of form, usability, physical ergonomics, marketing, brand development and sales. From where my design aspirations and point of view of this clip, is towards product design for clients.
Therefore the role of an industrial designer is to create design solutions for problems of form, usability, physical ergonomics, marketing, brand development and sales. From where my design aspirations and point of view of this clip, is towards product design for clients.
Product design is the process of creating a new product to be sold by a business. It is a development of ideas through a process that leads to a product.
My approach towards product design is conceptualizing and evaluating an idea to then turn into a tangible object.
So with my clip, i have shown a client that is very sporty and is into squash. However with his current old racquet he tries to play good shots by hitting it close to the wall whilst it being low and hard, but he cant seem to do this and hits the tin very regularly, becoming really frustrated and blames the racquet. From were he ponders and gets a great idea to make a new one. The clip then goes into a room were he conceptualizes a new idea of drawing a squash racket, develops and mocks it up through depicting putting the concept into a 3d coloured printer, then placing in the hands of a manufacturer from where appears a brand new racket. From were he is back in the court with the new rackuet, and the very sense of seems to be a new person, and when he hits the ball it goes exactly to were he wants it.
creating the idea of " a new way of seeing"
The main points of analyzing, producing a concept, then synthesis, is were my clip depicts the idea of product design.
So with my clip, i have shown a client that is very sporty and is into squash. However with his current old racquet he tries to play good shots by hitting it close to the wall whilst it being low and hard, but he cant seem to do this and hits the tin very regularly, becoming really frustrated and blames the racquet. From were he ponders and gets a great idea to make a new one. The clip then goes into a room were he conceptualizes a new idea of drawing a squash racket, develops and mocks it up through depicting putting the concept into a 3d coloured printer, then placing in the hands of a manufacturer from where appears a brand new racket. From were he is back in the court with the new rackuet, and the very sense of seems to be a new person, and when he hits the ball it goes exactly to were he wants it.
creating the idea of " a new way of seeing"
The main points of analyzing, producing a concept, then synthesis, is were my clip depicts the idea of product design.
REFERENCE
Costello design: Product design process.(2002). Retrieved from http://www.costellodesign.com/process.html
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